Online mining equipment auction a global hit

Online auctioneering company

Online auctioneering company
Mining equipment

Newcomer SA online auctioneering company Clear Asset has successfully hosted another major auction on behalf of Diesel Power, achieving sales totalling over R22 million. This comes after having launched just four months ago after extensive technological development and operational rollout.

Specialising in online auctions of predominantly mining equipment, the company says it sold a large amount of stock to international buyers for the third time in just three months.

"The results show once again that online is proving a powerful new medium in the South African auction sector, not only attracting local buyers, but also those from abroad," the company reports.

Key sales included a CAT D10 which sold for R2,5 million, a CAT D8R Dozer for R1,1 million, a Komatsu 155 Dozer for R800 000, a Volvo ADT A40E for R700 000 and a Mercedes Benz Tipper 3831 for R363 000, amongst others.

The latest auction alone attracted 3,042 visits including 2,312 hits from South Africa,180 from UK, 38 from the USA, 32 from Australia, 15 from Zambia, 13 from Germany and 11 coming from Ireland. Not a small feat for a brand new company in a relatively new space.

Comments Warren Shewitz, CEO of Clear Asset, ''In today's fast paced world people have less time to fly around to inspect assets. Nor do the mines wish to start moving their assets around to satisfy interested buyers who wish to see the assets. Being able to purchase such equipment online is a big draw card for a lot of companies".

Ariella Kuper, MD of Clear Asset, points out that if the due diligence and provenance of the assets is comprehensive online, supported by strong after sales support regarding transport and export, then the bidders are willing to explore South Africa as a new territory.

''Even more impressive is the fact that full funds were collected within 48 hours with zero default payments,'' she says.

The next Clear Asset online mining auction is scheduled for 5 February 2012, with all details available on


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